Weak Dollar Against the Japanese Yen

So how are you toy collectors out there feeling about the weak U.S. dollar against the Japanese yen? As of today, the exchange rate is $1 U.S. = 83.55 yen. For a vanilla Yamato VF-1 at 9800 yen, that’s about $117. Take a yen figure, and move the decimal point over two places, and increase the number by 20%, and there you go! This exchange rate makes it hard to buy those nice-looking Yamato and Bandai toys. But for people in Japan buying U.S. goods, the yen goes a lot farther!

As a result of this exchange rate, Hobby Link Japan sent an e-mail this last Monday 9/27 that mentioned the following:

Yeah, we hate the high yen, too!

Anybody who has shopped with HLJ for more than the last few months shares our pain. Since 2007, the Japanese yen has risen over 40% in value against the euro and US dollar. And since we price our products in yen, that means you’ve been paying more for everything at HLJ.

Over the last year or so, we’ve run many different special sales to try to help offset the higher yen, but we’ve decided we think there’s a better way. So starting next week, HLJ is going to start rolling out a new “our price” system on many of the brands and items we carry. These items will always be offered lower than the manufacturer’s suggested retail price. And what’s more, we’re also rethinking our special sales, too. There will be fewer of them, but we think you’ll find them more attractive than ever before.

As we prepare to roll out our new system, we’ve decided to end every sale currently taking place at HLJ this Friday, October 1st at 6pm JST. And for a few days after that, everything will be offered at its regular price only. So if you’ve had your eye on something discounted at HLJ, be sure to buy now! You can peruse everything with a special price at HLJ on our sales page.

Of course I wish we could just manipulate currency rates directly (who doesn’t?). But since we can’t, we’re just going to do our best to make it as easy as possible for you to get all the great hobby and anime stuff from Japan and the world that you know and love.

Stay tuned, and as always, thank you for all of your business with HLJ.

Scott T. Hards


So for some items, HLJ will offer them always at lower than the MSRP, and will have fewer sales.  Hm, I am curious to find out how much lower these new prices will be relative to the MSRP.

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